People

Meet our people

We’re a collective of like-minded people all with distinct backgrounds,
unified by a shared passion to produce great work.

John Volckman
Director
One of The Idea Shed’s original founding fathers; John if you’re formal, JV to the familiar, is an inquisitive creative-head that believes ideas & creativity are the heart of a great agency. With a background delivering innovative, strategic & creative campaigns, when he’s not spending time with his young family, you can find him sandpapering his office hands to make sure he fits in when he goes back home to the family farm.
Richie Strettell
Director
Prior to helping establish The Idea Shed, Richie previously spent his time primarily client side, working across a number of commercial roles in sales, national accounts & innovation. Believing that culture is the most important component of a successful agency, when he’s not busy leading the client service team he can be found at a gig, hosting his Rugby League podcast & joining the team at a local establishment for a beer.
Karin Andreasson
Client Services Director
Organiser, fixer… agency mum? Karin’s been working in agency-land since the age of 18, getting her start in a (not so) glamourous producer role in Sweden before making the move Sydney side (we’ve since happily claimed her as our own). With extensive experience in client services, Karin is account lead across some of our biggest clients in the alcohol, pharmaceutical & FMCG industries.
Rich McCrum
General Manager Melbourne
Previously working client side in the UK in primarily FMCG sales roles, Rich quickly made the move agency side & eventually Sydney side - where he’s since found his passion & spent the majority of his career. A solid thinker when it comes to big picture projects, when he’s not playing rugby you’ll find him developing seamless brand activations for our liquor, wagering & FMCG clients & helping lead the account services team.
Scott Deakin
Creative Director
A creative problem solver, powered by strong tea & a layout pad, Scott’s a creative with international pedigree. He’s worked with some of the world’s leading brands & is passionate about innovative ideas with a digital edge.
Lucie Soldan
Account Executive
Originally from Adelaide, Lucie moved to Sydney to pursue a career in advertising after completing her Bachelor in Business where she majored in marketing. When she's not dreaming of travelling, you'll find her in Bondi reading, listening to podcasts & munching on almond croissants.
Michela Fraser
Head of Strategy
A serial hobbyist (recently ditched extreme baking) and a lobbyist for the side-hustle, Michela suffers from a tragic yoga dependency and weakness for weekend markets. With a career in strategy that spans roles in media, creative, start-ups and client-side secondments, she's led cross-functional regional teams for global brands, built and directed strategy departments for creative agencies, acted on industry bodies, founded specialist offerings within global media agencies and consulted to start-ups.
Dale Bennetto
Creative Producer
"A man of the people” (quote, direct from the source) Dale’s experience in account services spans the FMCG, electronics, retail & liquor industries. Interested in the stories behind brands, he is particularly curious about the cultural & emotional connections that they form with people. A football fanatic, he loves travel, photography & live music.
Mike Avery
Art Director
Ideas are why Mike gets out of bed in the morning, & what keeps him up late at night. For Mike, work overlaps life. Outside a fast-paced day in the studio, where you'll normally find him art directing, you can find him snapping photographs, enjoying his quiet time drawing, & spending time with his biggest creative project, his daughter Eva.
Carnelian Elder-Rose
Creative Strategist
With a background working both agency & client side in a variety of copywriting roles, Carnelian’s most recent career experience spans screenwriting, directing and creative strategy. In her work, she has a keen interest in getting to the heart of a brief and exploring the right creative approaches. When she's not watching horror films or reading, she can be found wherever a beach is.
Ella Brett
Senior Account Manager
Mother of our two-agency fish, client-juggler, social club coordinator - when she’s not travelling & spending time with her dog, Ella can be found working on client campaigns as one of our senior account managers. Returning to Sydney from life in London, where she previously worked on global liquor accounts, Ella brings her expertise in brand partnerships & shopper marketing to The ‘Shed.
Nigel Hooker
Creative Director
It’s been quite the journey for this sport loving kiwi creative, having worked across both hemispheres with a stint of professional rugby in Ireland and England for good measure. Nigel’s creative driver is a mix of insight, strategy and emotion to affect change, he believes that close working relationships with clients not only create a great team they also deliver truly innovative creative solutions.
Emma O’Donnell
Finished Artist
Previous to joining us, Emma worked as a letterpress printer & designer. Having grown up in Cronulla, she’s now based in the Northern Beaches where she spends most of her time surfing, bushwalking and chilling at the beach. When she’s not at The 'Shed, you’ll find her enjoying a slow-paced weekend listening to records, riding her bike & hanging with her pup, John John.
Katy Hulton
Account Executive
Fresh out of uni, Katy is the youngest member of our team. However, with a bunch of creative agency experience already under her belt, Katy is well equipped to dive into the previously unchartered waters of Account Service and is already making waves. Despite being a surf rower from the Northern Beaches, Katy was actually born in the NT, and dreams of one day hitting the dusty trail & making the ultimate road trip pilgrimage back to Darwin - the place where it all began.
Kristen Moir
Content Producer
Kristen hails all the way from the U.S. along with (in her words) "[her] loud accent", she brings years of experience in a television news room as well as agency experience here in Sydney. She has a passion for people & trying to find the most creative approach while keeping the commercial reality in mind. She’s a lover of art, film & anything that involves carbs.
Mikel Longa
Senior Designer
With experience working across print & digital design, Mikel loves all things vector & illustration. Having lived in the Philippines and America, he's since returned home with a very interesting accent & penchant for trying all kinds of different food. With a keen interest in branding, Mikel brings his strong conceptual skills & eye for great typography with him.
Karina Wileman
Art Director
Creative problem solver, ideas generator and all-round curious mind, Karina is never satisfied with ‘just because’ as an answer. Starting her career out as a communication designer, she completed AWARD School where she found her true love in art direction. Having honed her skills in a full spectrum of agencies from digital to content creation to traditional advertising, her work is underpinned by her fascination with human behaviour. Outside of work you'll find her trying to grow avocado’s or pat all the dogs on Sydney's Northern Beaches.
Rita Diria
Account Director
Originally from London, Rita has worked across a diverse portfolio of clients such as P&G, Dell, Vodafone and lastminute.com. With a passion for story-telling, Rita is all about finding solutions to “impossible” tasks. She’s motivated by a customer-first approach and in her own words, ‘loves brands who push beyond their limits’. A self-professed modern day nomad, she’s also worked in Dubai and Singapore. Now, when she’s not planning a road trip around Australia, you can find her chasing sunsets around Sydney.
Kelsey Martin
Account Director
With career experience across agency and client side roles in FMCG, entertainment and alcohol, Kelsey returned to Sydney after taking a gap year from studying in Sydney to work a summer in France (which turned into 8 years living, studying and travelling). Kelsey has a passion for client service and connecting people to brands through creative and smart ideas, and when she's not at work you'll find her at the beach, reading, going to gigs or attempting DIY.
Sophie Millward
Account Manager
Originally from the Gold Coast Sophie moved to pursue her career in advertising. Over the last 3 years Sophie has gained experience managing FMCG, liquor and retail clients. She has a passion for being pushed out of her comfort zone and providing A+ service to her clients. She is an obsessive mum to a Cavoodle dog and loves to travel – if anyone ever needs help planning a holiday she's your girl.
Jake Rowland
Junior Designer
With huge aspirations for his work life jake brings with him a young and enthusiastic approach to creative problem solving. When hard at work, Jake gets his kicks from risk taking design grounded by a sense of logic and understanding. You’ll catch him on the weekend walking his dog, playing baseball and watching stand up comedy with his mates.
Peita Neale
Finished Artist
Starting off her career of as graphic designer, things naturally progressed into her true passion - finished art. With a strong skillset in prepress and creative retouching she has worked for the likes of Woolworths, CCA and Ferrero. When she’s not busy being OCD over her work you’ll find Peita kickin’ back watching Superhero movies with her feathered friend Nugget.
Frankie Bradburn
Account Manager
A born and bred Kiwi, Frankie loves road trips, 'four-leggeds' and bad puns. Believing that every problem has a solution and through collaboration of minds there is multiple ‘right’ answers, she believes in the importance of questioning everything and paying attention to every detail.
Oscar Barton
Junior Account Manager
Having previously worked at a digital agency across FMCG and Liquor, Oscar is interested in the role of digital across activations. Having moved to Manly from New Zealand, his educational background is in Finance and Economics, but after completing a degree in Commerce, quickly realised that it wasn't quite like the 'Wolf of Wall Street' life he thought it would be and made the switch to advertising.
Nadine Langeder
Finance Director
Nadine is our finance master, responsible for keeping all of our numbers in check, when she’s not flexing her financial know-how, you can find her eating, cooking & experimenting with food (there’s an obvious trend here).

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