Modern Teaching Aids is the most trusted & longest serving educational resource business in Australia & New Zealand, however, not all teachers & administrators are aware of MTA & the full extent of their offering. Our challenge was to increase this awareness, ensuring MTA becomes the first choice across every educational category.
We arrived at the insight that it takes a village to educate a child – a close collaboration of parents, educators, administrators & MTA who all go the ‘extra mile’ to help children fulfil their potential.
This insight founded a year-long campaign that utilises TV, online video, digital display, print & social media to identify, empathise & inspire educators, administrators & parents, connecting them with MTA as the ‘go-to’ for all of their resource needs.
We conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB during the 2016 Spring Racing Carnival.EXPERIENTIAL//DIGITAL//SOCIAL
We conceptualised & launched a new infant & toddler formula, then rolled out all new creative across TV, print, social & instore.Branding//Packaging//Digital//Social//TVC//Retail
We gave people (another reason) to choose premium wines & spirits across special occasions throughout the year.Print//Digital//Social//Retail//OOH
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