Modern Teaching Aids is the most trusted & longest serving educational resource business in Australia & New Zealand, however, not all teachers & administrators are aware of MTA & the full extent of their offering. Our challenge was to increase this awareness, ensuring MTA becomes the first choice across every educational category.
We arrived at the insight that it takes a village to educate a child – a close collaboration of parents, educators, administrators & MTA who all go the ‘extra mile’ to help children fulfil their potential.
This insight founded a year-long campaign that utilises TV, online video, digital display, print & social media to identify, empathise & inspire educators, administrators & parents, connecting them with MTA as the ‘go-to’ for all of their resource needs.
We developed an emotionally evocative, multi-channel campaign to encourage the global community to take a stand against the illegal wildlife trade.Print//Digital//Social
We established brand love for iconic Australian brand, Reef, by emotionally connecting with their target audience via the power of social media.Print//Digital//Social
We conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB during the 2016 Spring Racing Carnival.EXPERIENTIAL//DIGITAL//SOCIAL
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