Modern Teaching Aids is the most trusted & longest serving educational resource business in Australia & New Zealand, however, not all teachers & administrators are aware of MTA & the full extent of their offering. Our challenge was to increase this awareness, ensuring MTA becomes the first choice across every educational category.
We arrived at the insight that it takes a village to educate a child – a close collaboration of parents, educators, administrators & MTA who all go the ‘extra mile’ to help children fulfil their potential.
This insight founded a year-long campaign that utilises TV, online video, digital display, print & social media to identify, empathise & inspire educators, administrators & parents, connecting them with MTA as the ‘go-to’ for all of their resource needs.
We conceptualised & launched a new infant & toddler formula, then rolled out all new creative across TV, print, social & instore.Branding//Packaging//Digital//Social//TVC//Retail
We reinvigorated the communication strategy & social presence of an iconic Australian brand.Digital//Social//Retail
Slip 'N Slide meets NFL ball launching machine.Experiential// Social
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