An iconic Australian tanning oil with a rich heritage that stems from 1970’s Australian surf culture, Reef tasked us to create a campaign that would increase brand awareness amongst their young audience.
We created the ‘Search for the Face of Reef 2018/2019’ to find a new brand face in a campaign leveraged across Reef’s social channels and in partnership with online media site POPSUGAR. Entrants were asked to submit a selfie of themselves to the hashtag #FACEOFREEF and demonstrate why they should be the next ’Face of Reef’, with most successful entrants required to submit a video explaining what the ‘Essence of Summer’ means to them.
We conceptualised and launched a creative brand platform for Australian made, The Cider Lab.Branding//Print//Digital
Slip 'N Slide meets NFL ball launching machine.Experiential// Social
We brought the Soccer World Cup to TAB punters.Print// Digital// Experiential
Have a project in mind? Let's work on it together.Get in touch