• Reef Oil
    FACE OF REEF

    AcrossPrint// Digital// Social

Search for the Face of Reef

An iconic Australian tanning oil with a rich heritage that stems from 1970’s Australian surf culture, Reef tasked us to create a campaign that would increase brand awareness amongst their young audience.

We created the ‘Search for the Face of Reef 2018/2019’ to find a new brand face in a campaign leveraged across Reef’s social channels and in partnership with online media site POPSUGAR. Entrants were asked to submit a selfie of themselves to the hashtag #FACEOFREEF and demonstrate why they should be the next ’Face of Reef’, with most successful entrants required to submit a video explaining what the ‘Essence of Summer’ means to them.

 

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