Challenged to bring Hasbro’s creative platform, ‘Raise the Fun’, to life while driving top of mind awareness and audience engagement with Hasbro’s core gaming titles in the lead up to the 2017 Christmas period, we conceptualised a series of video content that inspired target audiences to put a twist on the classics.
Produced and shot in house, all content was distributed via social media, with the use of Australian and New Zealand influencers to help drive awareness of the ‘Raise the Fun’ campaign.
Slip 'N Slide meets NFL ball launching machine.Experiential// Social
See how we helped inspire retailer confidence and consumption of 'I am George'.Retail// Social// Digital
See how we combined creative with the perfect ambassador to help launch IZ Sheer DefencePrint// Digital// Social
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