Briefed to develop an instore activation for I am George that would inspire retailer confidence & increase consumption amongst ‘Culture Seekers’, we negotiated a brand partnership with Triumph Motorcycles, successfully aligning with I am George’s target audience & brand positioning with digital & social support, while delivering instore theatre which retailers could support.
We told true employee stories in a campaign designed to drive WesTrac recruitment efforts.Digital// Social
We took on the challenge to help launch the Champions V Contenders of Australian Survivor.
We gave people (another reason) to choose premium wines & spirits across special occasions throughout the year.Print//Digital//Social//Retail//OOH
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