One of Australia’s most respected sunscreen brands, with a history of representation by iconic faces such as Elle Macpherson, were launching their new, Sheer Defence Tinted Moisturiser.
Tasked to create awareness around its launch, we developed the creative concept ‘Light and Shadow’, enabling us to speak to Sheer Defence’s USP: lightweight, physical protection that offers SPF50 coverage and acts as a strong UV shield against the sun.
To support the launch, we partnered with actress, Pia Miller – the new face of Sheer Defence for the summer 2018/2019 period – a natural fit due to her use of Invisible Zinc to protect herself and her family for years, developing creative that seamlessly tied her into the benefits of the product, and the creative concept behind the launch.
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