• Larktale
    Pushing Style
    AcrossPrint//Digital//Social

Larktale

We unified the rational benefits of a second stroller – a challenging purchase that required a strategic, targeted media approach to trigger conversions, while creatively communicating the emotional benefits of a fashionable, lifestyle orientated & innovative product, through the creative platform – ‘Pushing Style’.

Using this creative platform, we harnessed digital to connect Larktale with its target audience, implementing a social strategy designed to develop the emotional connection between Larktale & their consumers.

The result? Increased brand awareness & sales via a creative roll out across multiple digital platforms that utilised owned & earned media.

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