From qualitative research groups in China and Australia, product naming, formation of brand architecture & the development of a communications strategy.
We worked with Australian-based goat milk producer, Nuchev, on the development & launch of their new infant & toddler formula range, Oli6, rolling out all new creative across TV, print, social & instore.
We conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB during the 2016 Spring Racing Carnival.EXPERIENTIAL//DIGITAL//SOCIAL
See how we helped inspire retailer confidence and consumption of 'I am George'.Retail// Social// Digital
We conceptualised & developed a new creative platform & social strategy for one of Australia’s leading stroller innovators.Print//Digital//Social
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