From qualitative research groups in China and Australia, product naming, formation of brand architecture & the development of a communications strategy.
We worked with Australian-based goat milk producer, Nuchev, on the development & launch of their new infant & toddler formula range, Oli6, rolling out all new creative across TV, print, social & instore.
The launch of the new Cat® Next Gen excavators.Print// Digital// OOH
We conceptualised and launched a creative brand platform for Australian made, The Cider Lab.Branding//Print//Digital
We told true employee stories in a campaign designed to drive WesTrac recruitment efforts.Digital// Social
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