We developed campaigns that mobilised & inspired shoppers to choose Pernod Ricard’s premium wines & spirits during key trading periods across three occasions: gifting, shared gifting & entertaining. We then activated these campaigns across multi-touchpoint, integrated path-to-purchase plans for Father’s Day & Christmas.
We developed a new through-the-line, multi-channel campaign for Australia’s leading petfood brand.Print//Digital//Retail
We reinvigorated the communication strategy & social presence of an iconic Australian brand.Digital//Social//Retail
We brought the Soccer World Cup to TAB punters.Print// Digital// Experiential
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