• View our creative campaign
    of summer

    And see how it created
    brand love for an iconic Australian brand


We connected iconic Australian brand, Reef, with their target audience aka, ‘Reefies’ through social, growing brand love & ultimately – conversions. We also developed a cohesive brand building activation programme across pharmacy & grocery channels, & launched a responsive website that truly captured ‘the essence of summer’.

We connected Reef with their target audience via a considered social media strategy & fresh creative, while drawing upon the power of user-generated content that encouraged Reef lovers to share their summer moments.

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