• View our creative campaign
    essence
    of summer

    And see how it created
    brand love for an iconic Australian brand
    AcrossPrint//Digital//Social

Reef

We connected iconic Australian brand, Reef, with their target audience aka, ‘Reefies’ through social, growing brand love & ultimately – conversions. We also developed a cohesive brand building activation programme across pharmacy & grocery channels, & launched a responsive website that truly captured ‘the essence of summer’.

We connected Reef with their target audience via a considered social media strategy & fresh creative, while drawing upon the power of user-generated content that encouraged Reef lovers to share their summer moments.

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