• Jacob’s Creek
    Prosecco Spritz
    AcrossPrint// Retail

Prosecco Spritz

Challenged with successfully launching Jacob’s Creek’s ‘Prosecco Spritz’ in the aperitif category, we targeted ‘unsure socials’; identifying pre-drink & afternoon sessions with friends as Spritz-ownable occasions, we turned an above the line brand expression into shopper targeted, on-brand instore POS for release into independent retailers.

 

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