Challenged with successfully launching Jacob’s Creek’s ‘Prosecco Spritz’ in the aperitif category, we targeted ‘unsure socials’; identifying pre-drink & afternoon sessions with friends as Spritz-ownable occasions, we turned an above the line brand expression into shopper targeted, on-brand instore POS for release into independent retailers.
We positioned a cider brand as a number 1 seller in the Australian liquor market.Print//Digital//Social//Retail
We established brand love for iconic Australian brand, Reef, by emotionally connecting with their target audience via the power of social media.Print//Digital//Social
We conceptualised and launched a creative brand platform for Australian made, The Cider Lab.Branding//Print//Digital
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