With the launch of Australian Survivor Season 3 (Champions vs Contenders) the Network 10 team tasked us with delivering a large-scale campaign that alerted the public to the launch.
We brought the “Choose Your Side” concept to life through a café container activation, where we encouraged punters to choose their side (champion or contender) through specific coloured lines that aligned with the container and cup colours. When punters walked away with their takeaway cups, they were reminded by messaging on the cups when the show started, and encouraged to tune in.
A successful activation that engaged contestants on scene, viewership of Champions vs Contender’s first episode was up by 12% compared to last year’s season debut.
Find out how we challenged consumers to 'Raise the Fun' with Hasbro classics.Digital//Social
We developed a new through-the-line, multi-channel campaign for Australia’s leading petfood brand.Print//Digital//Retail
We established brand love for iconic Australian brand, Reef, by emotionally connecting with their target audience via the power of social media.Print//Digital//Social
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