With the launch of Australian Survivor Season 3 (Champions vs Contenders) the Network 10 team tasked us with delivering a large-scale campaign that alerted the public to the launch.
We brought the “Choose Your Side” concept to life through a café container activation, where we encouraged punters to choose their side (champion or contender) through specific coloured lines that aligned with the container and cup colours. When punters walked away with their takeaway cups, they were reminded by messaging on the cups when the show started, and encouraged to tune in.
A successful activation that engaged contestants on scene, viewership of Champions vs Contender’s first episode was up by 12% compared to last year’s season debut.
We conceptualised & launched a new infant & toddler formula, then rolled out all new creative across TV, print, social & instore.Branding//Packaging//Digital//Social//TVC//Retail
We positioned a cider brand as a number 1 seller in the Australian liquor market.Print//Digital//Social//Retail
We conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB during the 2016 Spring Racing Carnival.EXPERIENTIAL//DIGITAL//SOCIAL
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