The Soccer World Cup is the world’s biggest sporting event, with an expected 3.4 billion people tuning in to the month-long tournament, TAB needed to leverage the SWC to generate brand & trade engagement while delivering to significant betting turnover targets.
To drive punters into TAB venues and keep them there, we generated POS – including sound activated archway entrances that replicate the tunnel into the soccer field, merchandise promos & VR technology to give punters an unforgettable in venue experience.
All work was seamlessly woven into the ATL campaign of “Head v Heart” and was implemented across three tiers of venues: Gold, Silver & Bronze.
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