How do you connect a brand in an ultra-competitive category with its target audience? Convert a Range Rover Sport into a fully functional mobile game show, of course.
For the 2016 Spring Racing Carnival, we conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB. Our ‘mobile game show’, aka TAB CAB, picked up punters on their way to the races, giving them the chance to win up to $1,000 & try their luck at the track.
We positioned a cider brand as a number 1 seller in the Australian liquor market.Print//Digital//Social//Retail
We told true employee stories in a campaign designed to drive WesTrac recruitment efforts.Digital// Social
We brought the Soccer World Cup to TAB punters.Print// Digital// Experiential
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