• See how we helped
    TAB punters
    attend their race days
    this Spring Carnival

Tab Cab

How do you connect a brand in an ultra-competitive category with its target audience? Convert a Range Rover Sport into a fully functional mobile game show, of course.

For the 2016 Spring Racing Carnival, we conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB. Our ‘mobile game show’, aka TAB CAB, picked up punters on their way to the races, giving them the chance to win up to $1,000 & try their luck at the track.

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