• See how we helped
    Taronga zoo
    Encourage the public to take action
    against the illegal wildlife trade


To spread awareness of the illegal wildlife trade & mobilise the global community to download Taronga Zoo’s Wildlife Witness app, we developed ‘Lend your Eyes to the Wild’.

A multi-channel campaign activated across print, digital & social, ‘Lend your Eyes to the Wild’ incorporated emotive, evocative imagery that encouraged the public to ‘Lend their eyes’ to the plight of endangered wildlife.

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