• The Cider Lab
    Real Character

The Cider Lab

We conceptualised and launched a creative brand platform with new creative look and feel, brand essence, brand story and tone of voice – communicating to consumers what The Cider Lab aspired to be known for: creators of real cider, made from real, Australian fruit.

The emotional characteristics of the brand were captured in newly formed brand essence ‘Real Character’, while new creative expressed its craft focused credentials.

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