We conceptualised and launched a creative brand platform with new creative look and feel, brand essence, brand story and tone of voice – communicating to consumers what The Cider Lab aspired to be known for: creators of real cider, made from real, Australian fruit.
The emotional characteristics of the brand were captured in newly formed brand essence ‘Real Character’, while new creative expressed its craft focused credentials.
We developed an emotionally evocative, multi-channel campaign to encourage the global community to take a stand against the illegal wildlife trade.Print//Digital//Social
We rebranded an iconic Australian river cruise and tours company.Digital//Branding//Print
We brought the Soccer World Cup to TAB punters.Print// Digital// Experiential
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