The nutritional snacks category includes everything from muesli bars, biscuits & cheese to more healthy alternatives such as fruit and veggies. Adding to the already busy category is Uncle Toby’s, who planned to launch their Milk & Oats muesli bar, a genuinely healthy bar with real milk crisps.
Tasked with launching Milk & Oats in grocery with ‘out of the box’ solutions that would drive trial via an integrated shopper campaign, we developed a disruptive visibility suite that highlighted the product’s key benefit (milk) and usage occasion (primary: lunch box).
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