The nutritional snacks category includes everything from muesli bars, biscuits & cheese to more healthy alternatives such as fruit and veggies. Adding to the already busy category is Uncle Toby’s, who planned to launch their Milk & Oats muesli bar, a genuinely healthy bar with real milk crisps.
Tasked with launching Milk & Oats in grocery with ‘out of the box’ solutions that would drive trial via an integrated shopper campaign, we developed a disruptive visibility suite that highlighted the product’s key benefit (milk) and usage occasion (primary: lunch box).
We conceptualised and launched a creative brand platform for Australian made, The Cider Lab.Branding//Print//Digital
The launch of the new Cat® Next Gen excavators.Print// Digital// OOH
The search for the new Face of Reef.Print// Digital// Social
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