A world leading Caterpillar dealer, WesTrac was set to launch three of the latest line of Next Generation Cat® Excavators on Australian shores. First of their kind, the excavators are expected to transform the earthmoving industry with their advanced technology.
Tasked to grow awareness of the Next Gen excavators and develop demand for future models through ongoing promotion, we developed campaign creative, including various launch event assets, that generated anticipation of the Next Generation Cat Excavators’ arrival.
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