Ivory Coat. Introducing a new wholegrain range to an already crowded market through a disruptive campaign that would resonate with savvy pet owners.
Consumer, brand and sales don’t exist in silos any more than creative agencies operate in vacuums, so we’ve engineered our agency structure to facilitate in-house expertise across a deliberate range of disciplines and categories. This enables us to deliver strong creative and impactful integrated campaigns.
However, to create successful integrated campaigns it is not only a question of capability but also a culture that ensures collaboration, cultivates synergies and removes the barriers and silos of typical agency models. For The Idea Shed, this is characterised by our belief in the power of building genuine connections across all relationships, both internal and external. The result is a process that translates traditional path-to-purchase models into media-neutral ideas that deliver our client’s opportunities to extend into more effective touchpoints, environments and platforms.