We compel shoppers towards brands through an omnichannel approach that balances brands’ objectives and shopper needs. We shape brands’ competitive advantage in the retail space, making every consumer engagement count.


Retail marketing has fundamentally shifted. Once viewed in isolation and often distilled down to a standalone execution, it now covers a breadth of touchpoints and importantly, a wide range of opportunities for brands.

Within The Idea Shed, it is a highly specialised discipline, developed through our strategically robust retailer and customer-centric campaigns. This is delivered by specialist teams that work collaboratively, internally and externally, throughout the project lifecycle to ensure all campaigns are not only creatively powerful and commercially viable create opportunities across other channels and mediums.


Shopper Strategy

Consumer Promotions

Category Management

B2B Engagament