Uncle Tobys. Adding to an already busy category, Uncle Tobys needed our help in launching their new Milk & Oats museli bar, a genuinely healthier bar with real milk crisps.
Retail marketing has fundamentally shifted. Once viewed in isolation and often distilled down to a standalone execution, it now covers a breadth of touchpoints and importantly, a wide range of opportunities for brands.
Within The Idea Shed, it is a highly specialised discipline, developed through our strategically robust retailer and customer-centric campaigns. This is delivered by specialist teams that work collaboratively, internally and externally, throughout the project lifecycle to ensure all campaigns are not only creatively powerful and commercially viable create opportunities across other channels and mediums.