We developed a cross category brand activation platform to encourage shoppers to trade up to Pernod Ricard’s premium wines and spirits during key trading periods.
Canon. In an extremely saturated market, Canon challenged us to have consumers switch their thinking from “which camera” to “which Canon camera to buy?”
Keno. We were challenged to build on the current concierge activations by encouraging them to engage with the brand, driving consumers into venue, and in turn play a game.