Pernod Ricard

Giving Dad The Perfect Gift

We developed a cross category brand activation platform to encourage shoppers to trade up to Pernod Ricard’s premium wines and spirits during key trading periods.

Putting A Value On A Father's Love

Our campaigns provided shoppers with reassurance and inspiration for the three shopper missions that dominate these occasions: gifting, shared gifting and entertaining.

We activated this architecture via multi-touchpoint, integrated path-to-purchase plans for Fathers Day.