In an extremely saturated market, Canon challenged us to have consumers switch their thinking from “which camera” to “which Canon camera to buy?”
Showcasing The Canon Difference
Using the new above-the-line campaign of “Kodawari” we passed on outsourcing still photography. Instead, we captured footage to look as if it had been shot by a casual Canon buyer.
The end result was a series of social ads, videos and print advertorials that showcased Canon’s uncompromising commitment to making great photography accessible to all.
The end result was a series of social ads, videos and print advertorials that showcased Canon’s uncompromising commitment to making great photography accessible to all.