Re-Branding The Destination For Travel

Challenged to invigorate an iconic, Australian river cruise and tours company, while ensuring commonalty with its international sister brand, we conducted extensive consumer and trade research before executing a refreshed brand look and feel of Evergreen’s master and sub-brands.

A New Symbol For Endless Experience

The refresh included a revised brand story, voice and contemporary brand toolbox of new lock-ups, colour palette, graphic elements, typefaces and photography style. All underpinned by the newly formed brand essence – ‘Endless Experience’.

Travel provides endless experience. It is both our promise and core brand essence: To suspend our guests in time by completely immersing them in their travel destination.