iNOVA

Vermox: Treating Worms is Child's Play

In an often undifferentiated category of worm treatment products, Vermox needed to find a competitive point of difference. The challenge was to position Vermox as a trusted solution for killing worms with just one tablet, while overcoming the common perception that all children get worms.

"They've got worms, You've got Vermox,"

The Vermox brand campaign, titled "They've got worms, You've got Vermox," was developed to address the challenge and provide parents with peace of mind regarding the effectiveness of Vermox. The campaign aimed to normalise the occurrence of worms in children through humour, presenting it as just another day when using Vermox. The visual treatment ensured a strong presence on store shelves, boosting visibility and setting Vermox apart from competitors.

The Vermox brand campaign successfully differentiated Vermox in a crowded category. This positioning established Vermox as the trusted solution, resulting in increased awareness and a highly positive brand perception among parents. Overall, the campaign successfully positioned Vermox as the go-to solution for worm treatment, driving significant growth and gaining strong preference among the target audience.