Moira Shire

Kickstarting Regional Tourism

Moira Shire challenged us to build a creative suite that showcases the best of The Sun Country with a practical elements to make people feel comfortable to travel as soon as allowed.

Regional Australia has been doing it tough following the devastating bushfires followed by the pandemic.

Based on visitor data from previous peak periods, creative assets were developed for primary activities and practical checklists developed to ensure visitors are able to be better prepared and visit safely with peace of mind.