The Mentos ‘Yes to Fresh’ platform is all about disrupting everyday moments with a little fresh fun. In year two of the platform, Mentos partnered with Rolling Stone ANZ, seeking an idea that was authentic, connected, and exciting.
Mentos Fresh Sounds turned the brand into a cultural player, giving emerging artists a stage. Through the Fresh Sounds Portal, unsigned talent submitted tracks to Rolling Stone editors, with the best featured in the Mentos Fresh Sounds Hub.
At the centre of the integrated campaign was a bold idea brought to life across every touchpoint, from social and digital, to billboards, posters and even tram wraps.
