Cutting Through The Noise Of Spring Carnival

How do you connect a brand in an ultra-competitive category with its target audience? Convert a Range Rover into a fully functional mobile game show.

Bringing The Races To The Back Seat

For the 2016 Spring Racing Carnival, we conceptualised and managed a brand experience campaign designed to connect lucky punters with the TAB.

Our ‘mobile game show’, aka TAB CAB, picked up punters on their way to the races, giving them the chance to win up to $1,000 and try their luck at the track.