Uncle Tobys

Launching A Product With Healthy Results

Adding to an already busy category, Uncle Tobys needed our help in launching their new Milk & Oats museli bar, a genuinely healthier bar with real milk crisps.

Thinking Outside The Lunchbox

To provide out of the box solutions that would drive awareness and ultimately trial, we developed an integrated shopper campaign that centred around the product’s key benefit (made with real milk crisps) and usage occasion (the lunch box).

To further disrupt the shoppers we developed cross category comms that lived in the more traditional lunch box shopping spots (fresh fruit section, roll ups etc.)