World Games

The World Games Chengdu 2025 Identity

Unveiled in May 2024, the official emblem for The World Games Chengdu 2025 was selected from over 3,500 international submissions. The emblem fuses cultural symbolism with bold geometry. A giant panda face forms the top, merging into a central Chinese knot to represent unity and prosperity. The circular structure echoes the hibiscus flower, Chengdu’s city bloom, grounding the design in place and meaning.

“Taking in worldwide contributions wasn’t an easy task, but this new logo has received unanimous praise from those who have seen it. The IWGA is looking forward to its use in the forefront of the promotion of Chengdu 2025.”

José Perurena / President International World Games Association

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