Augie Eyewear

Launching A New Generation Of Eyewear

Having children that require glasses, founders Scott and Lana know that when it comes to stylish prescription children's eyewear there is no freedom of choice. Seeing this gap in the market, we were challenged to build the brand from the ground up and successfully launch them into the Australian children's prescription eyewear market in 2020 with a disruptive online-only approach.

Simple For Parents. Freedom For Kids.

Through market research and customer experience mapping, we put parents and their children at the centre of every design consideration and strategic decision to build a brand focused on style, simplicity, fun, and freedom delivered to a customer’s door.

This became the platform on which we developed a multichannel go-to-market plan that leveraged key aspects of social media, digital, IoT and PR.