Modern Teaching Aids is Australia’s largest supplier of teaching resources. With only 9% prompted brand awareness, we were challenged with increasing awareness to ensure that MTA was the first choice across every educational category.
Helping Teachers go the Extra Mile
The campaign sought to empathise with and inspire educators, connecting them with MTA as the ‘go-to’ for their teaching resource needs.
Armed with the insight that it takes a village to raise a child, we developed a year-long campaign designed to show MTA’s place within that village.
First week increase in revenue
22%
First week Increase in web traffic
8.63%
Armed with the insight that it takes a village to raise a child, we developed a year-long campaign designed to show MTA’s place within that village.