Raising Awareness For Teaching Resources

Modern Teaching Aids is Australia’s largest supplier of teaching resources. With only 9% prompted brand awareness, we were challenged with increasing awareness to ensure that MTA was the first choice across every educational category.

Helping Teachers go the Extra Mile

The campaign sought to empathise with and inspire educators, connecting them with MTA as the ‘go-to’ for their teaching resource needs.

First week increase in revenue


First week Increase in web traffic


Armed with the insight that it takes a village to raise a child, we developed a year-long campaign designed to show MTA’s place within that village.