Dry July

Month For It

Trying to moderate your alcohol intake, but missing out on a busy social calendar isn’t an option? Introducing, ‘Month for It’, a campaign that breaks down the stigma surrounding non-alcoholic beer by showing shoppers that NAB can be enjoyed on any occasion. The retail campaign went live during the widely recognised alcohol-free month of July, across 900 Independent retailers.

Alcohol-free without the FOMO

From the moment shoppers entered, they were met with impactful 4-way stackers that targeted key shopper missions with both 6-pack and full case formats. As shoppers navigated the store, our campaign was rolled across the full path to purchase, interrupting shoppers at the key moments of choice. 

Furthermore, we built impactful permanent displays that live in store for an extended period, with interchangeable displays to help cost efficiency and sustainability.