Stoneleigh Tiny House

Integrated Campaign

To support the launch of Stoneleigh’s new pack design and brand credentials, we needed to develop an integrated campaign with a core focus on sustainability. We were asked to partner with a likeminded brand, that leveraged our newly established credentials, provided a compelling prize and ensured shoppers confidently purchased Stoneleigh as their sustainable wine of choice.

Tiny House. Big Prize.


Sustainability was a consistent theme throughout, from the prize itself through to printing the point of sale on FSC certified, carbon neutral stock! From In2thewild’s solar powered tiny houses to providing winners with Tesla’s for the duration of their stay, we kept sustainability at the heart of everything we did.

In response, we partnered with In2thewild, a social movement and worldwide craze that offers off-the-grid, state based tiny house stays with tiny carbon footprint.


To amplify this perfect partnership further, we captured ownable brand specific content via a two-day shoot at a tiny house, as well as an interview with In2thwild’s CEO to help create an engaging partnership video. This spoke to the harmony between both brands ethos whilst highlighting the importance of sustainability and how each brand is not just talking the talk but walking the walk.

One of a kind gateaway.


SHOPPER RESULTS
Opt ins: 76%

 

MEDIA RESULTS
Link clicks: 20,865       

eDM clicks: 8,500+

 

INFLUENCER
Average ER: 2.9%

Media Reach

2.5M+

Entries

997


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