MTA. We were challenged with increasing awareness to ensure that MTA, Australia’s largest supplier of teaching resources, was the first choice across every educational category.
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At a time where international travel had come to a stand still and the sense of discovery was almost lost, International Beer was on the decline. Shoppers were picking the ‘safe’ or the ‘usual’ options. We were tasked to disrupt this way of thinking and shopping. Through rich digital ‘scene setting’ content, exciting new recipe discoveries and iconic music, we encouraged shoppers to ‘jump’ on a plane and explore Japan, Mexico and Italy without leaving the comfort of their homes.
After defining our key audience we captured their attention with disruptive traffic driving content and encouraged on the spot purchase. Through carefully crafted digital microsites and product pages,
MTA. We were challenged with increasing awareness to ensure that MTA, Australia’s largest supplier of teaching resources, was the first choice across every educational category.
Keno. We were challenged to build on the current concierge activations by encouraging them to engage with the brand, driving consumers into venue, and in turn play a game.