Ivory Coat

Launching Australia's Newest Wholegrain Range

Pet food brand Ivory Coat wanted to introduce a new wholegrain range to an already crowded market. We were tasked with generating a disruptive campaign that would resonate with savvy pet owners enough to both drive traffic in-store and instigate trial of the new range.

Top Dog In A Crowded Category

Through strategic development and competitor analysis we developed a messaging framework that prioritised educating consumers around the benefits of wholegrain, primarily, its impact on gut health.

The campaign was supported through an integrated POS suite, animated and digital banners, and OOH.

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Canon