Making An On-Pack Promotion Iconic

When we were tasked with evoking the Jameson moment, kicking back with your mates and enjoying the summer, it was clear we needed something different from the beer and cocktails moments we typically associate with summer.

An Iconic Jameson Summer

We decided to turn up the nostalgic charm of the brand and appeal to the alternative style of the Jameson drinker by creating a ‘chance to win’ 1980s renovated LandCruiser.

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