Kennedy Christmas

Discover The House of Extraordinary

We created a Christmas campaign that showcased Kennedy as the House of Extraordinary and inspired holiday shoppers to add luxury timepieces and jewellery from Kennedy to their Christmas shopping list. We leveraged Kennedy’s new brand ID and curated a product shoot that delivered unique campaign imagery, embodying luxury. The campaign launched digitally and across social channels in the lead up to Christmas and leveraged high impact out of home media around Australia.

Making Christmas Extraordinary for Kennedy

With the objective of driving website traffic, our paid social campaign delivered 9,610 landing page views at a CTR of 1.88% (above industry benchmark), delivering a CPR of $1.04. We drove a reach of 198,557 and 601,753 impressions.

Website traffic was up 92% and we reached millions of Australians through our OOH & Transit media placements.



Revenue Growth


Kennedy saw a sales revenue growth of 262% for 2021/22 holiday season, compared to 2020/21.

next project