Food That Does Good

With a vision of bringing local produce and home-cooked style meals to supermarkets around Australia, My Chef engaged The Idea Shed to launch their new Fresh and Kids ranges. The objective was to drive awareness and engage local communities, getting them excited to support the new products and overcome the challenges of a noisy shopper landscape.

Sharing Riverina Local Produce with Australia

Collaborative workshops created a strong foundation for the development of truly end-to-end launch campaigns. Solutions spanning from packaging redesigns, digital content, social media strategy, and ultimately a content shoot to capture the journey of MyChef’s local produce from farm to plate.

The result was not only a new and visually impactful in-store experience, but also unprecedented site traffic and sales through hyper localised and behaviourally informed social media campaigns.