Kennedy Christmas. A Christmas campaign that showcased Kennedy as the House of Extraordinary and inspired holiday shoppers.
Kennedy Luxury Watches and Jewellery embarked on a mission to create a powerful statement by partnering with Melbourne Demons star Christian Petracca as an exclusive ambassador. Their goal was to generate widespread awareness during the highly anticipated AFL Grand Finals. Kennedy, The Official Timekeeper of the AFL, aimed to captivate audiences through a compelling campaign that integrated digital, social, and print media while staying true to their luxury brand identity.
We unleashed a new campaign for Kennedy featuring a dynamic video that showcased Christian Petracca's interaction with their exquisite timepieces. The video, crafted with a collage-style approach and stop-motion techniques, radiated an unmistakable aura of exclusivity befitting luxury brands.During the AFL Grand Finals at iconic stadiums (Gabba, Optus Stadium, SCG), Kennedy's DOOH campaign captivated fans. The success extended to the Melbourne Cup Carnival, prominently featured on Kennedy Oaks Day.