Kennedy

Kennedy X Christian Petracca

Kennedy Luxury Watches and Jewellery embarked on a mission to create a powerful statement by partnering with Melbourne Demons star Christian Petracca as an exclusive ambassador. Their goal was to generate widespread awareness during the highly anticipated AFL Grand Finals. Kennedy, The Official Timekeeper of the AFL, aimed to captivate audiences through a compelling campaign that integrated digital, social, and print media while staying true to their luxury brand identity.

A Timeless Collaboration

We unleashed a new campaign for Kennedy featuring a dynamic video that showcased Christian Petracca's interaction with their exquisite timepieces. The video, crafted with a collage-style approach and stop-motion techniques, radiated an unmistakable aura of exclusivity befitting luxury brands.

During the AFL Grand Finals at iconic stadiums (Gabba, Optus Stadium, SCG), Kennedy's DOOH campaign captivated fans. The success extended to the Melbourne Cup Carnival, prominently featured on Kennedy Oaks Day.


Strategic placements in national publications
(Wish, AFR) reached wide audiences with circulation numbers of 98k and 428k. This elevated brand awareness, leaving a lasting mark on sports enthusiasts and luxury connoisseurs, solidifying the partnership between Kennedy and Petracca.