Pernod Ricard. We developed a cross category brand activation platform to encourage shoppers to trade up to Pernod Ricard’s premium ranges during key trading periods.
Based on a strong insight we developed an always-on digital gamification platform that has been activated nationally online and in-venue. This delivered Keno the ability to reach new audiences and increase engagement through the value proposition of fun and entertaining product education to find their personalised Keno numbers to play in-venue.