Making Every Engagement Count

Using behavioural psychology research we identified that people are far more likely to play Keno if they have a strong affinity towards a particular set of numbers. This is proven to increase considerably when they’re generated based on a customer’s skill or personal circumstances.

Feeling Lucky Is A Personal Experience

Based on a strong insight we developed an always-on digital gamification platform that has been activated nationally online and in-venue.  This delivered Keno the ability to reach new audiences and increase engagement through the value proposition of fun and entertaining product education to find their personalised Keno numbers to play in-venue.

Seemingly random numbers made fun and meaningful through a game of Trivia or a personalised Quiz.