Mentos aimed to redefine freshness with the brand’s new global platform YES TO FRESH, moving beyond fresh breath to inspire a fresh mindset in everyday moments.
Giving Australians a Fresh Mindset
Our task was to develop a local campaign that swiftly conveyed the essence of YES TO FRESH. Our strategic approach was to create a series of FRESH FEELS LIKE executions which spoke directly to our reader’s mindset and promoted a new perspective on feeling fresh.
Centred around injecting fresh fun into stale moments, we developed a range of contextually relevant static and video executions designed to engage specific audiences along their consumer journey.
Leveraging Mentos’ vibrant brand colours and personality, each execution was designed to pop against the landscape it appeared in while the headlines setup what FRESH FEELS LIKE in everyday scenarios.
With an agile approach, we achieved a rapid 6-week turnaround from briefing to deployment, producing an extensive list of final assets that appeared across Digital Outdoor, Street Furniture and Social platforms.
