Channel 10 - The Idea Shed

With Network 10 launching Sunday Night Takeaway, a fast-paced variety entertainment show filled with pranks, stunts and challenges, on Sunday February 24th, they needed to bring awareness to the launch and encourage audiences to tune into the premiere.

Jumping Into Sunday Night Feet First

To create excitement around the premiere, we created a live ball pit activation in both Sydney and Melbourne that promised $20,000 in total price pool.

During the course of the weekend, we invited the public to jump into the custom built ball pits to find a ball that corresponded with a cash prize value. The catch? They only had 20 seconds.

During the course of the weekend, we invited the public to jump into the custom built ball pits to find a ball that corresponded with a cash prize value. The catch? They only had 20 seconds.

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