Rekorderlig Cider

Beautifully Swedish

With a vision to make Rekorderlig Australia’s #1 alcoholic refreshment brand, we needed to understand how to trigger consideration and get the brand on the radar of all 18–24-year-olds.

Make a

Statement

Via a series of collaborative workshops, we explored all facets of the brand and its context within Australian culture. During this process we identified Rekorderlig as an ‘unconventional challenger’ within the category, with a disposition to do things a little differently…

‘Beautifully Swedish’ was defined as a source of inspiration for Australians across their tastes, choices, and what they do for fun.

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Caroma Smart Command