Challenged to invigorate an iconic, Australian river cruise and tours company, while ensuring commonalty with its international sister brand, we conducted extensive consumer and trade research before executing a refreshed brand look and feel of Evergreen’s master and sub-brands.
The refresh included a revised brand story, voice and contemporary brand tool box of new lock-ups, colour palette, graphic elements, typefaces and photography style, all underpinned by newly formed brand essence – ‘Endless Experience’.
We conceptualised & managed a brand experience campaign designed to connect lucky punters with the TAB during the 2016 Spring Racing Carnival.EXPERIENTIAL//DIGITAL//SOCIAL
We established brand love for iconic Australian brand, Reef, by emotionally connecting with their target audience via the power of social media.Print//Digital//Social
We conceptualised the creative launch of Uncle Toby's, 'Milk & Oats'.OOH// Print// Social// Retail
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