Challenged to invigorate an iconic, Australian river cruise and tours company, while ensuring commonalty with its international sister brand, we conducted extensive consumer and trade research before executing a refreshed brand look and feel of Evergreen’s master and sub-brands.
The refresh included a revised brand story, voice and contemporary brand tool box of new lock-ups, colour palette, graphic elements, typefaces and photography style, all underpinned by newly formed brand essence – ‘Endless Experience’.
We developed an emotionally evocative, multi-channel campaign to encourage the global community to take a stand against the illegal wildlife trade.Print//Digital//Social
We brought the Soccer World Cup to TAB punters.Print// Digital// Experiential
The launch of the new Cat® Next Gen excavators.Print// Digital// OOH
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