Challenged to invigorate an iconic, Australian river cruise and tours company, while ensuring commonalty with its international sister brand, we conducted extensive consumer and trade research before executing a refreshed brand look and feel of Evergreen’s master and sub-brands.
The refresh included a revised brand story, voice and contemporary brand tool box of new lock-ups, colour palette, graphic elements, typefaces and photography style, all underpinned by newly formed brand essence – ‘Endless Experience’.
We conceptualised & launched a new infant & toddler formula, then rolled out all new creative across TV, print, social & instore.Branding//Packaging//Digital//Social//TVC//Retail
We conceptualised and launched a creative brand platform for Australian made, The Cider Lab.Branding//Print//Digital
We gave people (another reason) to choose premium wines & spirits across special occasions throughout the year.Print//Digital//Social//Retail//OOH
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