Challenged to invigorate an iconic, Australian river cruise and tours company, while ensuring commonalty with its international sister brand, we conducted extensive consumer and trade research before executing a refreshed brand look and feel of Evergreen’s master and sub-brands.
The refresh included a revised brand story, voice and contemporary brand tool box of new lock-ups, colour palette, graphic elements, typefaces and photography style, all underpinned by newly formed brand essence – ‘Endless Experience’.
We told true employee stories in a campaign designed to drive WesTrac recruitment efforts.Digital// Social
We took on the challenge to help launch the Champions V Contenders of Australian Survivor.
See how we helped inspire retailer confidence and consumption of 'I am George'.Retail// Social// Digital
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