Canon. In an extremely saturated market, Canon challenged us to have consumers switch their thinking from “which camera” to “which Canon camera to buy?”
The demand for content has grown exponentially alongside the digital revolution and for most brands, it is shaping the future. For many agencies, the pressure to produce more content faster and cheaper than ever before has meant that creativity, craft, and effectiveness are taking a back seat. The quality and effectiveness of content at The Idea Shed is not something that we compromise on.
To us, powerful contextual and purpose-driven content utilises storytelling, dynamic platform-centric strategies, and clear messaging to deliver cut-through for brands and highly immersive experiences for their audience. This approach delivers results and return on investment for our clients through targeted, emotive and engaging content that encourages participation and self-expression and builds genuine connections with existing and new customers in the long term.